The Pop Up Shop Agents

The Pop Up Shop Agents at the Spring Fair 2022

February 8, 2022 by admin Leave a Comment

Tuesday, 8 February saw The Pop Up Shop Agents Founder & Principal Agent, Charley Crocker head up to Birmingham’s NEC with three of our former pop up shop sellers to take to the stage as a guest speaker at Spring Fair.

Spring Fair is a highlight in the annual retail calendar as a vibrant marketplace for wholesale homes, gifts and fashion. As the definitive “shop for shops”, Spring Fair is held across four days, designed around three key buying destinations – Home, Gift and Moda Fashion.

The Pop Up Shop Agents at Spring Fair 2022 — Left to Right: Kim, Sam and Karina

Charley, who was invited to attend to speak about The Power of Pop-Ups, took three pop up shop sellers from our previous Pop Up Horsham store which included Karina Berry Creator of Plane Jane, Kim Billings, Founder of KimmyB@ and Samantha Morgan-Bertish, Author and Director of Zuma the dog.

The Pop Up Shop Agents provide a wide range of opportunities for small businesses to promote their products and services and Spring Fair, which focuses on inspiration and trends is a great platform for small businesses to meet and showcase their businesses to larger retailers.

Charley (on the left) is a pop-up entrepreneur and veteran of many high street projects. In 2016 she was included in the Maserati 100/Sunday Times Entrepreneurs to Watch for ‘Innovation on the high street’.

The Pop Up Shop Agents was founded by Charley Crocker after working on a number of pop up shop concepts, and from being invited to Berlin on a sponsored trade mission with Enterprise Nation to investigate pop-ups in Europe. Working with local councils and landlords, The Pop Up Shop Agents develop empty retail units by creating pop-up shops which enable small businesses and startups the opportunity to sell their products on the high street.

With a specialist portfolio of products and services along with additional consultants/agents whom we can call upon for bespoke projects, The Pop Up Shop Agents come together to create bespoke pop up retail experiences or community spaces.

Providing unique, engaging, physical pop up shopping experiences for retailers and customers alike. Offering bespoke packages from conception and beyond, recruiting sellers, store managers, managing finances and legislation through to marketing, branding, social media, and PR. With a simple mission: to support small businesses, entrepreneurs, and start-ups, giving them the opportunity to dip their toe into high street retailing by providing affordable pop-up spaces. As each of us is independent small business owners ourselves, we understand the importance of working and supporting our local community by offering 121 business mentoring, workshops, and clear advice on access to business grants/funding.

Spring Fair provides exclusive insights into new trends, reports, webinars and workshops. Providing the necessary tools for businesses to achieve success in the modern retail market.

For more information about The Pop Up Shop Agents contact us today!

Proud of our Pop Up Feedback

December 13, 2021 by admin Leave a Comment

We have worked with hundreds of small business owners, artisans, and start-ups.

Helping to increase footfall to shopping areas/centres and making empty units into an attractive proposition to potential leaseholders/long-term tenants. We are proud of our Pop Up Feedback from sellers with 100% of our sellers enjoying working with us.

With several pop up shops to date under our belt at Cranleigh, Gatwick, Haywards Heath, Guildford Pop Up Shop, and Guildford Pop Up Village, and two successful Pop Up Shops in Horsham, West Sussex, including the current Pop Up Horsham store in West Street.

Pop Up Shop Marketing Tips

October 11, 2021 by admin Leave a Comment

The majority of the success for a Pop Up Shop can be directly tied back to the pop up shop marketing efforts of both the Pop Up Shop organisers as well as the attending sellers.

There will no doubt be certain rules to follow, set by the organisers, which you should adhere to but this doesn’t mean that you can’t promote your attendance at the event yourself.

If you are going to be a seller at a Pop Up Shop or Event then it’s important to build a buzz and up the anticipation for your attendance well before you’ve moved in and started selling. Promoting your attendance as soon as your place has been confirmed will help your business brand get the most bang for your marketing budget.

The following Pop Up Marketing Tips will help:

1. Local Press

Reach out to local publications to see if you can earn a feature article or editorial with them. Alternatively, a professionally designed Advert letting people know when you will be exhibiting and selling at a Pop Up Shop will help drive crowds to visit when you are there.

2. Create an event on Facebook

Promote to your existing Facebook followers by creating a Facebook event and inviting them. This will spread awareness to your existing fans and increase the reach of your pop up marketing efforts.

3. Advertise on Facebook

Facebook has advanced targeting options for audience type and geographical area, making it an ideal channel to spread the word to prospective customers who don’t know who you are yet.

4. Social Media Promotion

Make use of your social media channels and promote your attendance at the Pop Up Shop to your followers on all platforms.

Remember to use specific hashtags to promote your attendance, products and services.

5. Email your Database

Tap into your existing customer database. Let them know that you will be having a stand at the Pop Up event. This route of email marketing can be very successful in keeping everyone informed in the run-up to your attendance.

6. Leverage Direct Mail Marketing

One of the best ways to promote a local event is through direct mail marketing campaigns to residents in the local area. Mailers function as invites to the general public. You’ll also be able to push the promotions you’re running and offer discount vouchers if they bring it along to your stand at the Pop Up event.

Talk to local publications and see if they can distribute a leaflet or flyer with the next publication delivery. Most offer this service.

7. Generate a Buzz and FOMO with Promotions

FOMO (fear of missing out) can motivate buyers to show up and engage. You can tap into this with exciting promotional strategies such as contests, freebies, discounts, and deals that are only available if they come to your Pop Up Shop stand.

8. Reach out to local Influencers and Bloggers

Know anyone famous or influential in the local area? Influencers and bloggers may have a smaller reach than traditional media outlets, but their followings will be highly targeted and engaged. Find out how much promotion might be, and don’t be afraid to offer perks!

9. Harness the Local Community and Businesses

There will always be a place to advertise. Ask local businesses and community areas. The Library, Doctors Surgery, Town Hall, Community Centre or Newsagents may allow you to leave flyers on the reception desk or counter. They might allow you to put up a poster or have a mini display area with a roller banner depending on available space.

Local shops are a good place to leave flyers as long as you are not in competition with them. Ask them to drop one of your flyers in each bag after a sale.

We hope that these Pop Up Marketing Tips help you to get the best out of your experience.