Entrepreneurs who started in our Pop Up Shops have gone on to take their own retail units on the high street.
Houseplant experts, Hugo & Green, began work with The Pop Up Shop Agents before the launch of the second Pop Up Horsham store in November 2021 has recently launched his own shop in Horsham’s Swan Walk.
Working with John to create a social media wall, designing a bespoke live moss wall with lights as well as an area in store to sell a variety of plants. Owner, John Kitchin, received an overwhelming response from customers at the former Pop Up Horsham store who were passionate about plants and enquiries ranged from providing advice on helping to find suitable plants and maintaining them to wanting their own live plant walls.
Pop Up Horsham, which was funded by Horsham District Council and delivered by The Pop Up Shop Agents, closed its doors on January 31, after a successful three months of trading, providing not only retail space but an area for workshops and access to business training and mentoring.
John Kitchin, Owner of Hugo & Green said: “The Pop Up Shop Agents were a massive support to me jumping into the retail world with my small business. I literally couldn’t have done it without their encouragement and mentorship.
“Pop Up Horsham was my first High Street pop-up and it was a really good learning experience as to what product sells and has now progressed to me taking on my own store in Swan Walk Horsham.
“Customers got to know me in the former Pop Up Horsham store and it was as much about brand awareness as anything else. I see every conversation with someone as an opportunity. Just so they get to know me, get to know the brand.
“I am delighted to now be in my own store and I hope to become the main point of contact that people will think of me when they want to get a houseplant in the future. Whether it be for their home, their workplace, or their office.”
The Pop Up Shop Agents delivered short term pop up shops in Horsham in 2015 and 2021. The Pop Up Shop Agents, a full-service creative agency comprising a team of experienced, creative pop-up shop agents, are now working on a collaborative project with Mole Valley District Council to deliver a three-month pop up shop in Leatherhead which began in March 2022.
Developing from each Pop-Up Store, The Pop Up Shop Agents, which was founded by Principal and Lead Agent, Charley Crocker, offers bespoke packages from conception and beyond, from recruiting sellers, store managers, managing finances and legislation through to marketing, branding, social media, and PR. Building a pop up shop from an empty store and a concrete floor to a fully functioning successful store.
Hugo and Green is the second small business to develop after taking part in a pop up store with former Pop Up Horsham sellers from 2015, Gobsmack Comics, the brainchild of writer Drew Dewsall and comic book artist Kris Hazard, who utilised the pop up shop as a springboard for their business which went on to take their own full scale unit in Horsham selling a wide range of comics and graphic novels, T-shirts, posters, figures and other cool collectibles.
The Pop Up Shop Agents Founder and Principal Agent, Charley Crocker, said: “We have grown and built upon every pop-up store we have created, both within our team and our offering, to develop a community within a store that provides a supportive and safe space for all our sellers, but we have also significantly expanded our offering to include additional services such as business mentoring, workshops, branding, PR, Marketing and social media support. With some of our stores receiving not only local PR coverage, but also national with a number of appearances on the BBC.”
Charley added: “The Pop Up Shop Agents have a simple mission: to support small businesses to showcase their products and to provide an opportunity to experience hybrid retail – online and on the high street.”
The Pop Up Shop Agents Creative Strategy Agent, Laura Bennett, added: “We enjoy working with businesses, entrepreneurs, and start-ups by providing affordable pop-up spaces. Our pop up projects support our local community by offering 121 business mentoring, workshops, and clear advice on access to business grants/funding.”
Entrepreneurs and small businesses interested in finding out more from The Pop Up Shop Agents should contact us to learn more.