Who are The Pop Up Shop Agents?

Founder and Principal Agent

Charley Crocker is a pop-up entrepreneur and veteran of many high street projects. In 2016 she was included in the Maserati 100/Sunday Times Entrepreneurs to Watch for her ‘innovation on the high street.

Charley is the founder of the business and has delivered a number of pop-up shops across Surrey and Sussex. Working with local councils and landlords to develop empty retail units or potential retail areas by creating a pop-up shop which enables small businesses and start-ups the opportunity to sell their products on the high street.

After 12 years as cabin crew, when she isn’t working on the latest pop up project, Charley writes bestselling crime fiction as D.E. White/Daisy White and co-hosts Sussex Writing Retreats with fellow author Lisa Brace.

Creative Strategy Agent

Laura Bennett is an award-winning Media and Marketing Communications Specialist with over 20 years of experience.

Laura works with Charley to create a Pop-Up shop concept, planning and working with potential sellers and landlords, promotion of the store and together with Charley and husband Matt, who provides branding and visual concepts, the team also calls on a wide range of other consultants to advise and share expertise.

Well-versed in recruiting sellers and working with them to set up a pop-up store, through to maximising communications both internally with sellers and landlords but also via Public Relations, Marketing, and Social Media.

With a background in PR and Marketing Communications for a number of recognisable brands, Laura is not afraid of getting her hands dirty. 

Brand and Design Agent

Matt is an award-winning, creative Designer and Business Marketer.

With an enviable history of working with high profile blue chip clients, he is instrumental in keeping the message clear.

With an in-depth knowledge of branding and brand strategy, advertising, business marketing, website design and print marketing solutions, his expereince makes sure that the Pop Up Shop Agents brand, and all the individual Pop Up Shops brands remains clear, consistent and on point.

Retail and Recruitment Agent

Retail Mentoring Agent

Numbers Agent

Kate is an Accounts Assistant, with over fifteen years’ experience working with owner-Managed businesses.

She understands the importance of keeping accurate, and up-to-date, accounting records (even for the smallest of businesses) for use: in preparing annual accounts, in calculating tax returns (Contractor CIS Returns, VAT Returns, Corporation Tax Returns, and Self Assessment Tax Returns for Individuals and Partnerships), and in business management (reviewing past performance, evaluating current position, and planning for the future).

IT and Technical Agent

Alan is an IT professional and web developer with decades of experience supporting the businesses and residents of Sussex.

Additionally as a former technology columnist writing for both the West Sussex County Times and Sussex Local, Alan is uniquely positioned as the technical brains behind The Pop Up Shop Agents.