Whether you are thinking of launching a product, looking to create some unique brand experiences, testing the market with your products/services or even expanding your customer/market reach, we have answered a few frequently asked questions below to best advise you.
Q. Where and when is your next Pop-Up Store?
A. We have a number of pop up shops in the pipeline and would recommend you sign up for our newsletter to be the first to hear of our news.
Q. What’s included?
A. We have a number of options for each partner who comes onboard. All include a free educational business package, which will enable you to get a head start in finance, online/offline hybrid selling/marketing & PR, and more.
All options also include the option to use Click & Collect from the store, for your online customers.
All options include the use of our store managers and cleaners.
Q. Do I have to be in-store to sell my products?
A. Research has proven you will sell more and gain more from your pop-up experience if you are in store as much as possible. However, we understand this is not always possible.
We consider each applicant individually so please be assured if we consider you a perfect fit, you will still be taken into consideration by our team.
Q. How do I get paid for my sales?
A. We have two options;
If you are in-store, you are free to use whatever sales device you would normally utilise. For instance, PayPal, Square Space, etc. You are able to sell directly to your customers from your stock in store.
We take zero per cent of your sales.
If you are not in-store, all your products should be clearly marked with a QR code leading directly to your website, or Etsy shop, etc. Customers will scan the barcode with their phone and buy DIRECT from your website.
We are very happy to give you advice on how to do this.
Again, we take zero per cent of your sales. This works especially well if you have small stock or high-value unique products.
You can also do a combination of these two options.
Q. Help! My website is a mess and I don’t understand hybrid branding!
A. This is something we hear a lot, so don’t worry. We have a team of industry experts and can work with you to define a professional logo/branding and easy-to-navigate website, complete with e-commerce.
In the first instance, we would recommend you contact the Pop Up Shop Brand and Design Agent, Matt Bennett.
Q. How is my area defined and branding displayed in-store?
A. Each area has a screen, on which you can display your logo/videos about your story/your business. In addition, depending on your length of time with us, you are welcome to use banners/removable decals, etc. Please note that your area should be left as you found it when you move out.
Q. How do the legals work?
A. You sign a simple short-term trading licence allowing you to trade in the store for your allotted period of time. This documents when you move in and when you move out.
You MUST have PLI (Public Liability Insurance) even if you are not intending to be in store personally to sell your products. We can advise on this if you are unsure.
Q. Will I sell lots of products?
A. Not necessarily!
Sales are great but building customer relationships, mailing lists, social media profiles, and website traffic are all part of our business aims today.
We are offering you a place on the high street, the rest is up to you!
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